Hold Me Back Podcast: TCU: Interview with Heath Einstein, Dean of Admission

Aidan and Ash wrap up the first installment of the College Admission Series (CAS) on a high note as they welcome on Heath Einstein, Dean of Admission at Texas Christian University (TCU). Mr. Einstein is in his tenth year at TCU, having spent the prior eight years as a college counselor at the most prestigious independent schools in New York and Texas. All in this week’s episode of Hold Me Back. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Show Notes
• Hold Me Back Summary

TCU: Interview with Heath Einstein, Dean of Admission

Aidan and Ash wrap up the first installment of the College Admission Series (CAS) on a high note as they welcome on Heath Einstein, Dean of Admission at Texas Christian University (TCU). Mr. Einstein is in his tenth year at TCU, having spent the prior eight years as a college counselor at the most prestigious independent schools in New York and Texas. In this fascinating interview, Mr. Einstein discusses how data and analytics can explain the recent admission trends, and how TCU uses marketing analytics in their recruitment and admission process. This episode covers everything from applying to TCU to the latest trends in college admissions. Here’s a small sample of what you will hear in this episode:

• How is the context of admissions changing?
• What are schools doing to combat a potential drop in enrollment in the coming years?
• Are schools thinking about modernizing applications?
• How long does it take to review college applications?
• Is Heath seeing a greater emphasis on mental health?
• How do you stand out with your application?
• What would Heath reinvent about the college admission process?
• How does he view legacy?

Who was more convincing: Aidan or Ash? Vote at the bottom of this post.

Enjoy the show! Check out the show notes below for much more detail.

Show Notes

• Intro to Heath Einstein
• [0:00] This episode of Hold Me Back is brought to you by Shutterfly. Go to Shutterfly.com and use the promo code: holdmeback for 40% off your order
• [0:48] This episode of Hold Me Back is brought to you by Motto. Get started with Motto at Aspen Dental or MottoAligners.com
• [1:31] Welcome to Hold Me Back
• [1:35] Meet Aidan (Gen Z) & Ash (Gen X)
• [1:38] What is The College Admission Series (CAS)?
• [1:48] Who is Heath Einstein?
• [1:55] Texas Christian University (TCU)
• Interview with Jonathan Burdick
• [5:14] How is the context of admissions changing?
• [6:01] Pandemic
• [6:57] Ivy League
• [7:37] Demographics and the Demand for Higher Education by Nathan D. Grawe
• [9:22] Why are admissions rates changing?
• [11:42] The Great Recession
• [12:08] Birth Rate
• [12:43] What are schools doing to combat a potential drop in enrollment in the coming years?
• [14:27] Tuition
• [15:06] What are schools doing to get students to like them?
• [17:23] Debt
• [18:04] YouTube
• [18:37] Are schools thinking about modernizing applications?
• [21:18] Transcript
• [21:28] What percentage of students take advantage of that free expression form?
• [22:12] How much time do students spend on it?
• [24:43] How long does it take to review college applications?
• [30:05] How do schools discern all the help students can get while applying?
• [34:08] How do you stand out with your application?
• [34:51] GPA (Grade Point Average)
• [36:43] This episode of Hold Me Back is brought to you by Shutterfly. Go to Shutterfly.com and use the promo code: holdmeback for 40% off your order
• [38:15] How does Heath view early decision?
• [42:48] How does Heath view demonstrated interest?
• [44:41] Digital Age
• [44:57] CRM (Customer Relationship Management)
• [45:27] Email
• [46:50] How does Heath view legacy?
• [51:13] How are college counselors impacting the admissions process?
• [52:38] Is Heath seeing a greater emphasis on mental health?
• [56:48] Hold Me Back Podcast #12: Grades
• [57:04] Hold Me Back Podcast #14: The College Admission Series (CAS): Introduction
• [57:50] What would Heath reinvent about the college admission process?
• [1:01:06] “We’re Looking at Merit the Wrong Way“
• [1:05:27] Podcast
• Outro
• [1:08:14] Thank you for listening! Follow Hold Me Back on HoldMeBack.com and on Instagram & Facebook
• [1:08:19] Leave us a 5-star written review on Apple Podcasts
• [1:08:33] Who was more convincing: Aidan or Ash? Vote below